Art & Culture (le cose belle) / Fashion & Shopping (la moda) / Reviews (da condividere)

Keeping it authentic: two great shopping guides for Florence!

Some of the great things in life come in twos, like shots of espresso, specialized travel guides, and donuts. Since you guys loved the spotlight on Laura Morelli’s Venice guides, when Italy Book Tours let me know that she has guides for Florence as well, I knew we had to share, not least of all because Florence has a very special place in my heart. Like Rome, Florence is one of the marvels of the Italians (bias? What bias?), and also like my capitale, it is too easy to get waylaid by tourist traps when what you really want is to bring home a special gift (for yourself or others) made by the artisans of the city. Few things are as disappointing as those things that do not turn out as we had hoped or as they are meant to be, and because of this, short of a local expert, a guidebook that will help you find the true treasures is your best sidekick on a trip such as this. Without further ado, read on for the spotlight of the second set of books in the Authentic Arts series.

As always, we want to know what you think – both of the books, if you scoop them up, but especially of Florence! We’re always thrilled to hear from you guys, so shoot us an email!

Happy wandering, shopping, and exploring, YiR-ers!


“Laura Morelli has set out to make you an expert in handmade crafts.” –American Style Magazine



About the Book


Going to Florence, Italy?


Don’t buy anything in Florence until you read this book!


If you’re traveling to Florence, Italy, you want to go home with a special souvenir: a leather handbag, a piece of gold jewelry, hand-printed stationery, or one of the city’s famous luxury fabrics. But selecting which jacket or which wallet to buy can be an intimidating experience. How do you know if you’re buying something authentic, something made in Florence, something made in a traditional way? How do you determine if you’ve fallen prey to one of the city’s many tourist traps?


Florence boasts some of the most famous artistic traditions in the world. Here’s what you need to know about them.


Laura Morelli leads you beyond the souvenir shops for an immersive cultural experience that you won’t find in any other guidebook. This indispensable guide includes practical tips for locating the most authentic goods in one of the busiest tourist destinations in the world. Packed with useful information on quality and value, and with a comprehensive resource guide, Laura Morelli s Authentic Arts: Florence is the perfect guide for anyone wanting to bring home the unique traditions of the capital of the Renaissance.


Artisans of Florence is the companion to Laura Morelli’s Authentic Arts: Florence: A Travel Guide to Fabrics, Frames, Jewelry, Leather Goods, Maiolica, Paper, Woodcrafts & More . Put both books together and you’ll be the most knowledgeable traveler in Florence!



About the book


Artisans of Florence is the companion to Florence: A Travel Guide, bringing you inside the workshops of several dozen of the most accomplished makers of Florentine fabrics, hand-carved frames, and other treasures. Put both books together and you’ll be the most knowledgeable traveler in Florence!


Laura Morelli, an art historian and trusted guide in the world of cultural travel and authentic shopping, leads you to the best of Florence’s most traditional arts. Laura Morelli’s Authentic Arts series is the only travel guide series on the market that takes you beyond the museums and tourist traps to make you an educated buyer–maybe even a connoisseur–of Florentine leather, ceramics of the Amalfi Coast, Parisian hats, Venetian glass, the handmade quilts of Provence, and more treasures.


Bring Laura Morelli’s guides to Florence with you, and you’ll be sure to come home with the best of Florence in your suitcase.


Where to buy the books




Meet the Author
Laura Morelli holds a Ph.D. in art history from Yale University, where she was a Bass Writing Fellow and Mellon Doctoral Fellow. She authored a column for National Geographic Traveler called “The Genuine Article” and contributes pieces about authentic travel to national magazines and newspapers. Laura has been featured on CNN Radio, Travel Today with Peter Greenberg, The Frommers Travel Show, and in USA TODAY, Departures, House & Garden Magazine, Traditional Home, the Denver Post, Miami Herald, The Chicago Tribune, and other media. Recently her art history lesson, “What’s the difference between art and craft?” was produced and distributed by TED-Ed.


Laura has taught college-level art history at Trinity College in Rome, as well as at Northeastern University, Merrimack College, St. Joseph College, and the College of Coastal Georgia. Laura has lived in five countries, including four years in Italy and four years in France.


Laura Morelli is the author of the guidebook series that includesMade in Italy, Made in France, and Made in the Southwest, all published by Rizzoli / Universe. The Gondola Maker, a historical coming-of-age story about the heir to a gondola boatyard in 16th-century Venice, is her first work of fiction.




Enter this  Rafflecopter giveaway for a chance to win a copy of both books!

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